TikTok ads for ecommerce in 2026: Shop, web, and one desk

In 2026 TikTok ads are a revenue channel, not a reach experiment. Ecommerce splits into TikTok Shop and website conversion. Both still need native creative, wallet runway, and one desk for advertisers, cash and policy.

What matters

• Shop: optimise GMV, not vanity CTR.
• Website: catalog / Smart+ when the catalogue is clean.
• This host: Business OAuth, USD wallet, AI studio, 1-on-1 24/7.
• Fees: VIP 3% · standard 5% · Super VIP 0% — table on this domain’s docs.

Fee tables and technical steps live on this domain’s docs: docs.ads-zm.com · docs.adbox.vn · docs.ads-ru.com · docs.ads-zm.com.