GMV Max vs Smart+: Shop revenue or website conversion

GMV Max optimises total TikTok Shop revenue. Smart+ / catalog optimises website conversion. Do not mix both hopes in one campaign.

What matters

• Shop SKUs with LIVE or affiliates → GMV Max.
• Site conversion with a clean pixel → Smart+ or catalog.
• Keep USD wallet runway on this host before you raise budget.
• Rejects: 1-on-1 24/7 — do not stack Business Managers alone.

Fee tables and technical steps live on this domain’s docs: docs.ads-zm.com · docs.adbox.vn · docs.ads-ru.com · docs.ads-zm.com.